2024 winners
Many congratulations to our wonderful 2024 winners for the Employer Brand Management Awards.
Download the winners book above to read about the winning campaigns and employer branding projects.
Discover the 2024 winners list below.
COMMUNICATION
Best alignment of the employer value proposition with corporate brand values
Gold – adidas and Havas People
Gold – Philips
Silver – Bally’s and 106 Communications
Bronze – Bird & Bird and 106 Communications
Bronze – UNIQA Poland and Be About | Hybrid Agency
Highly commended – Astellas and Ph.Creative
Best communication of the employer brand to the external audience
Gold – Direct Line Group and TMP Worldwide UK
Silver – bp and Symphony Talent
Silver – DPD and Creed Comms
Bronze – JLR and Tonic
Bronze – Kellogg’s and Ph.Creative
Highly commended – Energia Group and RichardsDee
Best communication of the employer brand to the internal audience
Gold – RWE and Havas People
Silver – Quantexa and Tonic
Bronze – Bird & Bird and 106 Communications
Bronze – OLX and Tonic
Bronze – UNIQA Poland and Be About | Hybrid Agency
Highly commended – Adevinta and Creed Comms
Best short-term or one-off employer brand campaign
Gold – Kaufland Romania and v8 Interactive
Silver – DPD and Creed Comms
Silver – easyJet and Tonic
Bronze – Airbus and MSL
Bronze – Currys and Tonic
Bronze – Royal FloraHolland and PROOF
Best use of digital
Gold – Secret Intelligence Service (MI6) and Stafford Long
Silver – DPD and Creed Comms
Silver – dsm-firmenich and MSL
Bronze – BDO
Bronze – Intuitive and HappyDance
Best social media strategy
Gold – King and Wiser
Silver – GSK and Symphony Talent
Silver – RWE and Havas People
Bronze – British Army and Tonic
Bronze – Fresenius Medical Care (FMC) and Cielo
Bronze – Kaufland Romania and v8 Interactive
Best integration of the employer brand in communication strategy
Gold – Kainos and Ph.Creative
Best employer brand innovation
Gold – Secret Intelligence Service (MI6) and Stafford Long
Silver – bp and Symphony Talent
Silver – Reckitt Global Hub Warsaw and Be About | Hybrid Agency
Bronze – Employer Branding Radar, Performante
Bronze – Quantexa and Tonic
Highly commended – Kaufland Romania and The M Works
Best use of data
Gold – ESO and Wiser
Gold – Flutter UK & Ireland and Chatter Communications
Silver – Philips
Bronze – Becton Dickinson and Cielo
EMPLOYER BRAND POSITIONING
Best diversity and inclusion strategy
Gold – Kaufland Romania and The M Works
Silver – Credit Agricole Bank
Bronze – CGI UK and LEAP Create
Bronze – EY
Best management of the employer brand following a change of mission, positioning or management
Gold – OLX and Tonic
Silver – Reckitt
Bronze – KPN and ClubgeistBVH
Best management of the employer brand following a merger or acquisition
Gold – Bally’s and 106 Communications
Silver – Cint and Creed Comms
Bronze – Asda and Chatter Communications
Best localisation programme
Silver – Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency
EMPLOYEE JOURNEY
Best employee experience
Gold – Kaufland Romania and The M Works – The Shelf with Experiences
Silver – Deloitte Poland
Highly commended – Kaufland Romania and The M Works – In CEO’s shoes
Best employer brand management event
Gold – Reckitt Global Hub Warsaw and Be About | Hybrid Agency
Silver – DNV and Stafford Long
Silver – Wargaming
Bronze – Flutter UK & Ireland and Chatter Communications
Bronze – Quantexa and Tonic
Highly commended – EY
Best brand ambassador programme
Gold – KUKA Hungary and Brandfizz Employer Branding Agency
Gold – Kyndryl
Silver – Turkish Aerospace
Bronze – Polski Holding Hotelowy
Best onboarding or reboarding programme
Silver – Intuitive and Ph.Creative
Best employee wellbeing initiative
Silver – Korber Hungaria and FERLING
Bronze – KUKA Hungary and Brandfizz Employer Branding Agency
Best ongoing commitment to employer brand management
Gold – CGI UK and LEAP Create
Gold – Elsevier
Silver – EY
SECTOR
Best employer brand management by a charity, NGO or NFP
Gold – Jewish Care and WeLove9am
Silver – Unlocked Graduates and 106 Communications
Best employer brand management from the energy and utilities sector
Gold – bp and Symphony Talent
Silver – RWE and Havas People
Bronze – Energia Group and RichardsDee
Best employer brand management from the engineering and manufacturing sector
Gold – JLR and Tonic
Silver – KUKA Hungary and Brandfizz Employer Branding Agency
Bronze – Korber Hungaria and FERLING
Bronze – Reckitt Global Hub Warsaw and Be About | Hybrid Agency
Bronze – Turkish Aerospace
Best employer brand management from the financial services sector
Gold – Direct Line Group and TMP Worldwide UK
Silver – Credicorp and Ph.Creative
Bronze – NatWest Group and Ph.Creative
Best employer brand management from the FMCG, food and beverage sector
Gold – Kraft Heinz and Wiser
Silver – Coca-Cola HBC Hungary and Brandfizz Employer Branding Agency
Bronze – Reckitt
Best employer brand management from the healthcare and pharmaceutical sector
Gold – Intuitive and Ph.Creative
Silver -– Jewish Care and WeLove9am
Silver – VCA and Ph.Creative
Bronze – Novartis and Symphony Talent
Best employer brand management from the professional services sector
Gold – Osborne Clarke and WeLove9am
Silver – BDO
Bronze – EY
Best employer brand management from the retail sector
Gold – Kaufland Romania and The M Works
Silver – Tesco with Follow The Yellow and FERLING
Bronze – Asda and Chatter Communications
Best employer brand management from the sports, travel, leisure and tourism sector
Gold – adidas and Havas People
Silver – Bally’s and 106 Communications
Bronze – Flutter UK & Ireland and Chatter Communications
Bronze – IAG Loyalty and Chatter Communications
Best employer brand management from the technology, media and telecommunications sector
Gold – Quantexa and Tonic
Gold – Trainline and Wiser
Silver – KPN and ClubgeistBVH
Bronze – Adevinta and Creed Comms
Bronze – CGI UK and LEAP Create
Best employer brand management from the transport and logistics sector
Gold – DPD and Creed Comms
Silver – Royal FloraHolland and PROOF
GRAND ACCOLADE
Grand prix
Winner – Kaufland Romania with The M Works and v8 Interactive