2022 winners

Many congratulations to our wonderful 2022 winners for the Employer Brand Management Awards. 

Download the winners book above to read about the winning campaigns and employer branding projects. Discover the 2022 winners list below.

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COMMUNICATION

Best alignment of the employer value proposition with corporate brand values

Gold – Grant Thornton and Tonic

Silver – Thames Water and Creed Comms

Silver – Tipico and Ph.Creative

Bronze – SAP

Highly commended – ING and Wunderman Thompson

 

Best communication of the employer brand to the external audience

Gold – Elysium Healthcare and WSA - The Communications Agency

Silver – New York Pizza and C2B

Silver – PwC CEE

Bronze – Sky and Symphony Talent

Bronze – Turkish Aerospace

Highly commended – Amazon and Blackbridge Communications

Highly commended – Boston Consulting Group

 

Best communication of the employer brand to the internal audience

Gold – EQRx and Ph.Creative

Silver – Bearing Point and Tonic

Bronze – Currys and Tonic

Bronze – Elysium Healthcare and WSA - The Communications Agency

Highly commended – Mayborn and Creed Comms

Highly commended – Mowi Poland

 

Best short-term or one-off employer brand campaign

Gold – Sky and Symphony Talent

Silver – Maersk and Havas People

Silver – Secret Intelligence Service (MI6) and Stafford Long & Partners

Bronze – EQRx and Ph.Creative

Bronze – Fiverr

Highly commended – Accenture and ThirtyThree

Highly commended – EY

Highly commended – NatWest and Ph.Creative

Best use of digital

Gold – Screwfix and ThirtyThree

Silver – EQRx and Ph.Creative

Bronze – Entain and Ph.Creative

Bronze – Sky and Symphony Talent

Highly commended – Leyland SDM and WeLove9am

Highly commended – Rolls Royce and AMS

 

Best social media strategy

Gold – Maersk and Havas People

Silver – CGI UK and LEAP create

Silver – The British Army and Tonic

Bronze – Aviva and Blackbridge Communications

Highly commended – Asda and Chatter Communications

Highly commended – Sinch and Tonic

 

Best integration of the employer brand in communication strategy

Gold – ING and Wunderman Thompson

 

Best employer brand innovation

Gold – Sky and Symphony Talent

Silver – EY

Silver – Screwfix and ThirtyThree

Bronze – BT

Bronze – EQRx and Ph.Creative

Highly commended – Hillarys and WeLove9am

Highly commended – Mars and Havas People

 

Best use of data

Silver – ING and Wunderman Thompson

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy

Gold – EQRx and Ph.Creative

Silver – EY

Bronze – Accenture and ThirtyThree

Highly commended – GSK and Tonic

Highly commended – NatWest and Ph.Creative

Highly commended – Rolls Royce and AMS

 

Best management of the employer brand following a change of mission, positioning, or management 

Gold – Currys and Tonic

 

Best localisation programme

Gold – Boston Consulting Group

Bronze – Lonza and Tonic

EMPLOYEE JOURNEY

Best employee experience

Gold – EQRx and Ph.Creative

Bronze – Software AG

Highly commended – Alexander Thamm GmbH

 

Best employer brand management event

Gold – Keyloop

Silver – PwC CEE

 

Best brand ambassador programme

Gold – Thermo Fisher Scientific and Brandfizz

Bronze – Becton Dickinson and Cielo Talent Management

 

Best onboarding and/or reboarding programme 

Gold – Boston Consulting Group

Bronze – Diligent Corporation

 

Best employee wellbeing initiative

Gold – Aon and McCann Synergy

Silver – Assurant

Bronze – Mayborn Group

SECTOR

Best employer brand management from the energy and utilities sector

Silver – South West Water and BrandPointZero

Bronze – Thames Water and Creed Comms

 

Best employer brand management from the engineering and manufacturing sector

Gold – Defence Equipment & Support and Stafford Long & Partners

Silver – Turkish Aerospace

 

Best employer brand management from the financial services sector

Gold – AXA and Havas People

Bronze – NatWest and Ph.Creative

 

Best employer brand management from the healthcare and pharmaceutical sector

Gold – Cygnet Health Care with Studio29, Content Marketing Pod and Podcastr

Gold – Elysium Healthcare and WSA - The Communications Agency

Silver – Achieve Together and Creed Comms

Best employer brand management from the professional services sector

Bronze – Grant Thornton and Tonic

Best employer brand management from the property, construction and facilities management sector

Gold – Hilti and Tonic

Bronze – Places for People

 

Best employer brand management from the technology, media and telecommunications sector

Gold – Sky and Symphony Talent

Silver – Jaguar Land Rover and Creed Comms

Bronze – SAP

 

Best employer brand management from the travel, tourism and leisure sector

Gold – Tipico and Ph.Creative

Silver – LNER and Creed Comms

Bronze – easyJet

SPECIAL RECOGNITION

 

Best employer brand strategy during Covid-19

Gold – NatWest and Ph.Creative

Gold – Sky and Symphony Talent

Silver – AXA and ThirtyThree

Bronze – Orkla and Symphony Talent

Highly commended – AstraZeneca and Ph.Creative

 

Best creative execution of the employer brand

EQRx and Ph.Creative

 

Grand Prix

Maersk and Havas People