The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points based system created to award on a bespoke basis. Within the categories section there is a detailed look at the areas on which the judges will focus in their deliberation.

If you wish to be considered for the 2017 Employer Brand Management Awards judging panel, please get in touch with Valentina at vrimatori@transformmagazine.net 

Hala Alhasan

global executive talent acquisition at Microsoft

Hala is a member of the Global Executive Talent Acquisition team at Microsoft. She is responsible for identifying and engaging with strong executive talent in the IMEA (India, Middle East & Africa) region. Hala leads market and industry research efforts to gain better insight into critical regional talent for short and long term hiring needs. In addition, Hala partners closely with key stakeholders within the business to ensure the seamless delivery of sourcing and recruitment strategies. Hala’s mandate also includes a strong focus on employer branding, storytelling and diversity, all of which she is very passionate about. Prior to joining Microsoft, Hala spent two years at Google assisting with technical recruiting and internal team training, as well as streamlining processes for accurate reporting. Hala lived and worked in the US before relocating to Dubai with her husband, and is a graduate of Business Management and Marketing from the University of Houston.

Jon Barber

director - corporate communications at ACWA Power

Jon Barber is a professional corporate communications executive, with over 20 years’ experience in the Middle East and Western Europe. A Broadcast Journalist graduate of Nottingham Trent University, Mr. Barber spent almost 10 years with the BBC as a news and sport journalist. For the past decade he has worked in Dubai and Abu Dhabi as a leading communicator for many of the UAE’s leading brands including Ferrari World Abu Dhabi, DAMAC Properties, Dubai World Trade Centre and currently with ACWA Power – a private developer, owner and operator of power generation and desalinated water production plants.

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Richard Carpenter

CEO at MerchantCantos

Richard Carpenter

CEO at MerchantCantos

Richard is responsible for the strategic direction, day-to-day running and success of MerchantCantos. Since 2009, he has led the transformation of MerchantCantos into an award-winning, international creative agency, with offices in Europe, North America, Asia and the Gulf, expanding its range of Offers to include Brand, Investor Communications, Employee Engagement and Sustainability. He started his career as a business journalist, working for the Mail on Sunday and editing Investor Relations magazine. He is author of several publications, including the London Stock Exchange’s Practical Guide to Investor Relations, and also sat on the ICSA working group on the future of digital communications. Today, Richard acts as a trusted advisor to clients such as Anglo American, Aviva, Lloyds Banking Group and Old Mutual, as well as leading brand and advertising campaigns.

Barnaby Cook

CEO at Casual Films

Barnaby founded Casual Films in London in 2006 with university friend Nick Francis.  Their first commission was a series of 15 films for travel company Expedia, shot, edited and uploaded on the road from London to Mongolia in a 1987 Mini.  They opened an office in New York in 2012 and Barnaby moved full time to the US in January 2015.  Casual Films works with big brands like Marriott, Facebook, PwC and Adobe to help them communicate their recruitment and employer brand management messages.

Negin Cooper

recruitment manager at L'Oreal Middle East

With a degree in management with industry from the University of Leeds, Negin started her HR journey in fashion as a generalist for Arcadia. She then moved in to the Travel Industry working for TUI Travel where she joined the Management Leadership Programme before transitioning into the recruitment team where she was responsible for the recruitment of the graduate programme, pilots, cabin crew, commercial and marketing roles. Negin moved to L’Oréal 4 years ago where she joined the HR Luxury team in UK&I as a retail HR partner for Yves Saint Laurent, Giorgio Armani and Travel Retail. She developed subsequently to be the graduate recruitment and development manager for L’Oréal UK&I where her role was to develop and deliver the UK graduate and intern strategy. Most recently Negin has joined the L’Oréal Middle East HR team as the recruitment manger leading the activity for all talent acquisition across the GCC and Iran.

Dee Murphy

head of employer branding at Jobbio

An expert in employee engagement and retention, Dee is an award-winning organisational psychologist and career strategist – helping people discover what excites them, developing their brand and giving them the tools to build a life around what they enjoy doing in a unique and valuable way. As Jobbio's Expert in Residence, Dee works with the 5,000+ Companies on the careers platform to provide them with the tools and insights they need to effectively engage top talent.

Jodi Ordioni

founder and chief brand officer at Brandemix

Jody Ordioni is the author of “The Talent Brand,” and in her current role leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. Her personal mantra is "one brand" and her mission is to integrate marketing, human resources, internal communications and social media to foster a seamless brand experience through the employee lifecycle.

Magdalena Pancewicz

senior specialist, employer branding and employee engagement at SKANSKA

Employer branding and internal communications expert with over five years of experience in designing, implementing and executing award-winning communication strategies and campaigns. In her career either as an external consultant or an internal expert, she was helping organizations from various sectors and of various sizes to build a strong organizational culture and an engaging employer’s brand. Author of articles and publications on employer branding and diversity interested in change management and organizational culture.

Simon Rutter

strategic employer brand and communications director at Takeda Pharmaceuticals

Simon is an experienced internal, change communications, employee engagement and employer brand specialist, accredited coach, facilitator, trainer and award-winning editor and writer who has delivered strategic communication solutions in large, global FTSE 100 organisations to improve business performance. He coaches and counsels senior leaders on how to communicate more effectively to a variety of audiences to achieve business objectives. An experienced leader of fixed and virtual teams, Simon adopts a coaching approach to facilitate enhanced learning and development, build strategic and tactical capabilities and upskill in order to ensure high-performing teams and individuals that respond creatively to business needs.


Andrew Soane

associate director, recruitment marketing at Accenture

A veteran of the recruitment marketing industry, Andrew has spent most of his career working with some of the world’s biggest and best known employers (organisations such as BP, BT, EY, Phillip Morris International and Tesco) helping them to develop and implement their employer branding, attraction and digital recruitment strategies. After 25 years’ working for a variety of traditional recruitment marketing agencies, including Barkers, Bernard Hodes, Penna and TMP, he joined digital agency 4MAT, where for 3½ years he proved that you can teach an old dog new tricks. In January 2016 he joined Accenture, where he is responsible for recruitment marketing strategy for the consulting businesses - Accenture Strategy and Accenture Consulting - across campus, MBA, experienced hire and leadership

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John Terrance-Nesbitt

employment branding expert and team lead of the employer branding and attracting processes at Saudi Electric Company

John Terrance-Nesbitt

employment branding expert and team lead of the employer branding and attracting processes at Saudi Electric Company

An accomplished award-winning global talent and employer branding professional with 15+ years of experience in building and leading talent acquisition and employer branding functions at several global fortune 500 companies in the US (most notably, Monsanto [building and establishing its first employer branding function], Unext.com and Lockheed Martin). Author of numerous articles on employer branding, talent acquisition and diversity.

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Gavin Walford-Wright

senior director, talent acquisition and international mobility at Cleveland Clinic Abu Dhabi

Gavin Walford-Wright

senior director, talent acquisition and international mobility at Cleveland Clinic Abu Dhabi

Gavin Walford–Wright is the Senior Director of Talent Acquisition and International Mobility at Cleveland Clinic Abu Dhabi (CCAD). He holds more than 15 years of experience working in a diverse range of industries across the UK, Middle East, India, Africa and Turkey.

Upon joining CCAD, he worked with the Chief of Human Capital to put in a place an award-winning Human Capital strategy to integrate and align all of the Human Capital functions to work in a more cohesive way and achieve the organizations’ strategic goals. Prior to this, Gavin also led on the transformation of the Talent Acquisition function at du. Gavin holds a Master’s Degree in Strategic Human Resources from Middlesex University in Dubai and is currently a PhD candidate at Middlesex University in London.

Andrea Woolley

employer brand marketing manager at SAP

Award winning Employment Brand and Marketing professional, with 15 years’ experience in the Talent Acquisition and Marketing arenas at large, global companies. Proven delivery of innovative recruitment and social media projects that impact hiring and candidate pipelines, including online assessments (both internal and external), a first-of-its-kind Recruitment game, and a Facebook job matching app. Brings the preciseness of a project manager with the innovative thinking of a marketing manager in today’s digital world.