The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points based system created to award on a bespoke basis. Within the categories section there is a detailed look at the areas on which the judges will focus in their deliberation.

If you wish to be considered for the 2017 Employer Brand Management Awards judging panel, please get in touch with Valentina at vrimatori@transformmagazine.net 

Hala Alhasan

global executive talent acquisition at Microsoft

Hala is a member of the Global Executive Talent Acquisition team at Microsoft. She is responsible for identifying and engaging with strong executive talent in the IMEA (India, Middle East & Africa) region. Hala leads market and industry research efforts to gain better insight into critical regional talent for short and long term hiring needs. In addition, Hala partners closely with key stakeholders within the business to ensure the seamless delivery of sourcing and recruitment strategies. Hala’s mandate also includes a strong focus on employer branding, storytelling and diversity, all of which she is very passionate about. Prior to joining Microsoft, Hala spent two years at Google assisting with technical recruiting and internal team training, as well as streamlining processes for accurate reporting. Hala lived and worked in the US before relocating to Dubai with her husband, and is a graduate of Business Management and Marketing from the University of Houston.

Estera Anghelescu

recruiting and employer branding director at Kaufland

Estera Anghelescu, graduate of M.B.A. ‘Entrepreneurship and Innovation Management’ organised by Fachhochschule Gelsenkirchen (Germany), currently recruiting and employer branding director at Kaufland Romania, has been part of the largest private employer team in Romania since 2004, having the opportunity to actively contribute with her colleagues to the development of the company in the last 13 years.

Until 2007, Estera activated as a financial controller, later accepting the challenge of working in the human resources team, department which is currently managing a portfolio of 15000 employees. She started the implementation of a new division called learning, Organizational Development & Employer Branding, and became the head of it until 2016, when she accepted the current position within the organisation. During these intense years of activity, she coordinated extensive processes of organisational change, focusing on the development of team skills. By striking a balance between resource efficiency and the creation of a health organisational climate, she was recognised for the great immediate results. Kaufland is the only national retail company that has been awarded as Top Employer in Romania for the second consecutive year, title recognised by an international certification granted by the independent organisation Top Employer Institute in the Netherlands.

Ali Ayaz

founder and senior consultant at Modern Management Consulting UK

Ali Ayaz, who introduced Turkey to the concept of employer brand, completed his MBA degree specializing in marketing and brand management at the European School of Economics after working as a marketing specialist and regional sales and marketing manager in the Middle and Fareast respectively following his university education.

In addition to serving as international marketing director at the ESE International in Italy, he also taught courses on “Principles of marketing” and “Integrated marketing communications” at the Roma, Milano, and Lucca campuses of the European School of Economics. He moved Realta Consulting Company, which he founded in Italy in 2003, to Istanbul in 2007 and since then he has served as an employer brand and management consultant, conducting candidate and employee research. He opened the Realta Consulting England office in January 2017 and is providing the same services also at this location. The results of the Graduate Survey, which he developed, have been published in Bloomberg Businessweek magazine in March every year since 2009. Among his clients are domestic and multinational fast consumption, automotive, retail, banking, insurance, and telecom companies. He appears in conferences abroad as a speaker.

Jon Barber

director - corporate communications at ACWA Power

Jon Barber is a professional corporate communications executive, with over 20 years’ experience in the Middle East and Western Europe. A Broadcast Journalist graduate of Nottingham Trent University, Mr. Barber spent almost 10 years with the BBC as a news and sport journalist. For the past decade he has worked in Dubai and Abu Dhabi as a leading communicator for many of the UAE’s leading brands including Ferrari World Abu Dhabi, DAMAC Properties, Dubai World Trade Centre and currently with ACWA Power – a private developer, owner and operator of power generation and desalinated water production plants.

Roula Beiruty

head of internal communications, Middle East & Africa at Ericsson

Roula holds a bachelor degree in business marketing. She has 17 years of knowledge in building global brands, and passion for big ideas that drive social engagement. 

Experience within different areas such as strategy, advertising & branding, events, sponsorships, Internal communication, exhibitions, relationship marketing, developing and Implementing campaigns & new product launches, social media and live events. Roula started her career in advertising agencies like Impact BBDO, Ogilvy & Mather, Team Young and Rubican, Saatchi & Saatchi, and handled a breadth of clients and portfolios across Middle East & Africa, such as Zain telecom, Consumer good (Unilever, Proctor & Gamble), Automotive (Jaguar/ Landrover), Fashion, Accessories & Jewellery. Following advertising, she moved to the client side, and worked with Volvo Cars Overseas as Regional Marketing and PR Manager for the Middle East and for their Global Marketing team in Sweden as a Campaign Manager for social media and live events, then joined Ericsson as Head of Internal Communication for Middle East & Africa, 

Lebanese, born and raised in Abu Dhabi.

Richard Carpenter.jpg

Richard Carpenter

CEO at MerchantCantos

Richard Carpenter

CEO at MerchantCantos

Richard is responsible for the strategic direction, day-to-day running and success of MerchantCantos. Since 2009, he has led the transformation of MerchantCantos into an award-winning, international creative agency, with offices in Europe, North America, Asia and the Gulf, expanding its range of Offers to include Brand, Investor Communications, Employee Engagement and Sustainability. He started his career as a business journalist, working for the Mail on Sunday and editing Investor Relations magazine. He is author of several publications, including the London Stock Exchange’s Practical Guide to Investor Relations, and also sat on the ICSA working group on the future of digital communications. Today, Richard acts as a trusted advisor to clients such as Anglo American, Aviva, Lloyds Banking Group and Old Mutual, as well as leading brand and advertising campaigns.

Bryan Chaney

director, employer brand and talent attraction at TalentBrand.org

Bryan Chaney is a global talent sourcing and attraction strategist. He has worked at IBM, Twilio and currently leads employment brand for corporate recruitment at Indeed. Bryan has experience in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying process that candidates make when applying for jobs. As a co-founder of TalentBrand.org, he leads the community for talent attraction professionals.

Barnaby Cook

CEO at Casual Films

Barnaby founded Casual Films in London in 2006 with university friend Nick Francis.  Their first commission was a series of 15 films for travel company Expedia, shot, edited and uploaded on the road from London to Mongolia in a 1987 Mini.  They opened an office in New York in 2012 and Barnaby moved full time to the US in January 2015.  Casual Films works with big brands like Marriott, Facebook, PwC and Adobe to help them communicate their recruitment and employer brand management messages.

Negin Cooper

recruitment manager at L'Oreal Middle East

With a degree in management with industry from the University of Leeds, Negin started her HR journey in fashion as a generalist for Arcadia. She then moved in to the Travel Industry working for TUI Travel where she joined the Management Leadership Programme before transitioning into the recruitment team where she was responsible for the recruitment of the graduate programme, pilots, cabin crew, commercial and marketing roles. Negin moved to L’Oréal 4 years ago where she joined the HR Luxury team in UK&I as a retail HR partner for Yves Saint Laurent, Giorgio Armani and Travel Retail. She developed subsequently to be the graduate recruitment and development manager for L’Oréal UK&I where her role was to develop and deliver the UK graduate and intern strategy. Most recently Negin has joined the L’Oréal Middle East HR team as the recruitment manger leading the activity for all talent acquisition across the GCC and Iran.

Lesley Everett

corporate brand personality specialist and author, president and CEO at Walking TALL Training & Consulting, Inc.

Lesley Everett is an international professional speaker and specialist on personal branding and the personality of the corporate brand. She has presented her Walking TALL Methodology in 26 countries across 5 continents to date to many FTSE 100 companies and global organisations. She is the published author of 3 books and is a regular media commentator on brand image. She has been taken into the confidences of many C-Suite executives, politicians and celebrities.

She was awarded the Professional Speaking Award of Excellence (Hall of Fame UK) in 2010 and was President of the Global Speakers Federation in 2014.

Emma Hawke

head of communications at Mubadala Business Management Services

Emma is based in Abu Dhabi where she is the Head of Communications at Mubadala Business Management Services, with responsibility for all client and employee communications including brand management and CSR. Emma has worked in marketing and communications for 25 years, and has held senior communications roles in top tier, multi-national organisations in Australia, the UK and the UAE, including Mubadala Investment Company, Abu Dhabi Airports Company, Qantas and the British Broadcasting Commission.
Emma has a BA Communications from the University of Technology, Sydney. 

Caroline Hill

founder and director at Creed Communications

Caroline’s career in employer brand marketing spans 25 years. Her skill and passion lie in building collaborative partnerships, delivering great creative, innovative solutions and utilising the latest tech.

At Creed, Caroline develops the agency, client strategy and the team’s skills to help deliver strategic planning, employer brand development and digital innovation across the UK and Global organisations. Her experience covers retail, e-commerce, financial, NHS, transport/logistics, health/medicine, manufacturing, to name a few. Her proudest moment was winning ‘best digital innovation’ for the industry’s first employee referral app back in 2010, at the CIPD Awards.

Mark Horley

executive creative director and co-founder at Tonic Agency

People often ask where the inspiration for Tonic came from. Some say it was probably the Gin, but actually it was an idea that both Tom and Mark came up with and worked on for a number of years. Launching on July 4th 2012, independence beckoned and Tom and Mark had one main mission, produce wonderful work that works. Five years later they’ve worked with amazing clients across a wide range of sectors and produced some cracking work. What’s fantastic is they’ve only just started. As a marketing communications and brand activation consultancy they’re always creating new solutions to solve complex problems. They always start with one question ‘I wonder?’ so most of the time, the things they create have probably never been done before. There’s so much more to come.

Dee Murphy

head of employer branding at Jobbio

An expert in employee engagement and retention, Dee is an award-winning organisational psychologist and career strategist – helping people discover what excites them, developing their brand and giving them the tools to build a life around what they enjoy doing in a unique and valuable way. As Jobbio's Expert in Residence, Dee works with the 5,000+ Companies on the careers platform to provide them with the tools and insights they need to effectively engage top talent.

Jodi Ordioni

founder and chief brand officer at Brandemix

Jody Ordioni is the author of “The Talent Brand,” and in her current role leads the firm in creating brand-aligned talent communications that connect employees to cultures, companies and business goals. She engages with HR professionals and corporate teams on how to build and promote talent brands, and implement best-practice talent acquisition and engagement strategies across all media and platforms. Her personal mantra is "one brand" and her mission is to integrate marketing, human resources, internal communications and social media to foster a seamless brand experience through the employee lifecycle.

Magdalena Pancewicz

senior specialist, employer branding and employee engagement at SKANSKA

Employer branding and internal communications expert with over five years of experience in designing, implementing and executing award-winning communication strategies and campaigns. In her career either as an external consultant or an internal expert, she was helping organizations from various sectors and of various sizes to build a strong organizational culture and an engaging employer’s brand. Author of articles and publications on employer branding and diversity interested in change management and organizational culture.

Zineb Rachid

senior human resources business partner at the Executive Council of Dubai

Zineb is a senior HR business partner currently working at the General Secretariat of the Executive Council of Dubai, she has previously worked with regional conglomerates in Dubai focusing on employee engagement and employer branding, her experience in the last 10 years spans from recruitment, HR business partner to employee engagement and other change management driven projects. MBA graduate from the university of Northampton, Zineb lived and studied in France and UK before moving to Dubai 10 years ago. Her passion lies in employee engagement, EVP and positive psychology.

Simon Rutter

strategic employer brand and communications director at Takeda Pharmaceuticals

Simon is an experienced internal, change communications, employee engagement and employer brand specialist, accredited coach, facilitator, trainer and award-winning editor and writer who has delivered strategic communication solutions in large, global FTSE 100 organisations to improve business performance. He coaches and counsels senior leaders on how to communicate more effectively to a variety of audiences to achieve business objectives. An experienced leader of fixed and virtual teams, Simon adopts a coaching approach to facilitate enhanced learning and development, build strategic and tactical capabilities and upskill in order to ensure high-performing teams and individuals that respond creatively to business needs.


Andrew Soane

associate director, recruitment marketing at Accenture

A veteran of the recruitment marketing industry, Andrew has spent most of his career working with some of the world’s biggest and best known employers (organisations such as BP, BT, EY, Phillip Morris International and Tesco) helping them to develop and implement their employer branding, attraction and digital recruitment strategies. After 25 years’ working for a variety of traditional recruitment marketing agencies, including Barkers, Bernard Hodes, Penna and TMP, he joined digital agency 4MAT, where for 3½ years he proved that you can teach an old dog new tricks. In January 2016 he joined Accenture, where he is responsible for recruitment marketing strategy for the consulting businesses - Accenture Strategy and Accenture Consulting - across campus, MBA, experienced hire and leadership

John Terrance-Nesbitt

employment branding expert and team lead of the employer branding and attracting processes at Saudi Electric Company

An accomplished award-winning global talent and employer branding professional with 15+ years of experience in building and leading talent acquisition and employer branding functions at several global fortune 500 companies in the US (most notably, Monsanto [building and establishing its first employer branding function], Unext.com and Lockheed Martin). Author of numerous articles on employer branding, talent acquisition and diversity.

Gavin Walford-Wright

senior director, talent acquisition and international mobility at Cleveland Clinic Abu Dhabi

Gavin Walford–Wright is the Senior Director of Talent Acquisition and International Mobility at Cleveland Clinic Abu Dhabi (CCAD). He holds more than 15 years of experience working in a diverse range of industries across the UK, Middle East, India, Africa and Turkey.

Upon joining CCAD, he worked with the Chief of Human Capital to put in a place an award-winning Human Capital strategy to integrate and align all of the Human Capital functions to work in a more cohesive way and achieve the organizations’ strategic goals. Prior to this, Gavin also led on the transformation of the Talent Acquisition function at du. Gavin holds a Master’s Degree in Strategic Human Resources from Middlesex University in Dubai and is currently a PhD candidate at Middlesex University in London.

Andrea Woolley

employer brand marketing manager at SAP

Award winning Employment Brand and Marketing professional, with 15 years’ experience in the Talent Acquisition and Marketing arenas at large, global companies. Proven delivery of innovative recruitment and social media projects that impact hiring and candidate pipelines, including online assessments (both internal and external), a first-of-its-kind Recruitment game, and a Facebook job matching app. Brings the preciseness of a project manager with the innovative thinking of a marketing manager in today’s digital world.