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2016 Winners

THE WINNERS – EMPLOYER BRAND MANAGEMENT AWARDS 2016

Huge congratulations to all those that entered and were shortlisted, please find below the winners of the employer brand management awards 2016.

You can read more about the winning work in the 2016 winner’s supplement (PDF).

Best alignment of the employer value proposition with corporate brand values

Gold – Fitness First

Silver – Amplifon and Hodes

Silver – Avon

Silver – VSO

Bronze – Dixons Carphone and Hodes

 

Best short-term or one-off employer brand campaign

Gold – Lucite International and The Allotment

Gold – McDonald’s and ThirtyThree

Silver – The British Army and ThirtyThree

Bronze – Transport for London (TfL)

Highly commended – Heathrow and Blackbridge Communications

Highly commended – Schillings and Goosebumps Brand Consultancy

 

Best employer brand management innovation

Gold – Autism at Work by SAP SE

Silver – Serco and Industry

Bronze – Employment Brand Menu by SAP SE

 

Best communication of the employer brand to the external audience

Gold – Aldi and Penna

Silver – SAP SE

Silver – GCHQ and Penna

Bronze – IHG

Highly commended – BP

Highly commended – E.ON and Blackbridge Communications

Highly commended – Serco and Industry

 

Best communication of the employer brand to the internal audience

Gold – BMW Group UK

Silver – ING

Bronze – Deutsche Bank and ThirtyThree

Bronze – Müller UK & Ireland and Emperor

Bronze – Schillings and Goosebumps Brand Consultancy

 

Best diversity branding

Gold – SAP SE

Silver – E.ON and Blackbridge Communications

 

 

Best digital campaign

 

Gold – Transport for London (TfL)

Silver – SAP SE

Silver – GCHQ and Penna

Highly commended – Hyundai and Penna

 

Best use of employer brand in customer marketing

Silver – BW: Workplace Experts

Bronze – Rexel Nederland

 

Best management of employer brand through major corporate change

Gold – ING

Silver – Haringey and Penna

Bronze – Dixons Carphone and Hodes

Bronze – OneFamily and Cherry Tiger

Highly commended – Müller UK and Ireland and Emperor

 

Best ongoing commitment to employer brand management

Gold – ODEON and Synergy Creative

Silver – IHG

Bronze – SAP SE

Highly commended – Dixons Carphone and Hodes

 

Best creative execution of the employer brand

Lucite International and The Allotment

 

Grand Prix of employer brand management 2016

ODEON and Synergy Creative