7 days until we open for entries


The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points-based system created to award on a bespoke basis. Within the categories section, there is a detailed look at the areas on which the judges will focus in their deliberation.

If you are interested in joining the 2021 panel please contact michelle.manton@communicatemagazine.co.uk


Catherine Adenle

Director, employer brand, ELSEVIER

Catherine Adenle is the Director Employer Brand at Elsevier, a global leader in information and analytics helping researchers and healthcare professionals advance science and improve health outcomes. Catherine leads the company’s employer brand agenda to drive and expand external awareness, employer reputation, consideration and preference. At Elsevier, she built an award-winning advocacy program, implemented the employer brand social media strategy and function by evolving the employer brand identity. With a following on Twitter and LinkedIn, she’s cited as one of the top 20 AI Influencers, Top 50 Influencers for WIT and Top 100 Global Thought Leaders and Influencers to follow.

Sadhana Bhide

Head of career transition services and global alumni, Barclays

Sadhana Bhide is the Head of Barclays Career Transition Services and Global Alumni. Sadhana is an experienced HR professional and has worked in the broadcast media, distribution and financial services industries, leading international projects focused on managing change and developing the colleague experience. The Barclays Global Alumni programme, which Sadhana heads up, received a gold award at the 2017 Employer Brand Awards. Sadhana has also created the London Alumni Directors forum to share inspiration and best practice on managing and developing corporate Alumni programmes.

Steven Brand

Talent attraction, marketing & experience lead, HSBC

Steven has worked with and directed the employer brands of some of the world's largest organisations - including HSBC, Accenture, Deloitte and Unilever - in a mix of in-house and creative agency roles. He'd rather not say how long he's been doing this for.

The power of the employer brand remains relatively untapped, so it's a hugely exciting and challenging field to work in. His real passion is for the sustainable employer brand - activations and platforms and assets that help an organisation to own the telling of its stories. 

Kenty Brumant

Employer brand manager EMEA, Thermo Fisher Scientific

Kenty is responsible for activating Thermo Fisher Scientific’s employer brand across the EMEA Region with more than 25,000 employees across 26 countries. He does this by leveraging the global employment brand architecture to implement a content-based strategy through storytelling as a key member of the Global Talent Attraction Team.

When it comes to Employer branding, Kenty is especially keen on channel diversification, optimisation and adoption as it relates to different markets and cultures. 

In his spare time, he’s an avid traveller always on the lookout for the next “it” destination. He’s also, a proud Arsenal supporter and an eternally optimistic that the glory days will soon return.

Neil Daly

Global employer brand lead, Baker Hughes

Neil Daly is an award-winning employer brand manager responsible for defining and promoting the reputation of Baker Hughes as one of the world's leading energy technology companies. His role is to communicate the employee value proposition through recruitment marketing campaigns in more than 100 countries globally to attract, develop and retain target audiences.

Helen Durkin

Employer brand program manager (EMEA), Indeed.com

Helen is Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA. 


With over 10 years experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space. 


As an award winner for her work and more recently an awards judge Helen knows her stuff and is happy to share everything she has learnt so far in her career.

Jona Gjini

Former global employer brand lead, Vodafone

Global Employer Brand leader, who was shaping the Global Employer Brand agenda for 4+ years at Vodafone, the most valuable brand in the UK. Known for bringing innovation, creative thinking and driving leadership. A passionate traveller with a love for Asia, foreign languages and different cultures that also inspire a cooking blog. 

Richard Gordon

Head of employer brand & attraction, Entain

Richard has spent the majority of the last 13 years working in the employer brand and recruitment marketing sector in a variety of media, agency and client-side roles. He now finds himself at Entain, one of the world’s largest sports betting and gaming entertainment groups and home to brands such as Ladbrokes, Coral and bwin.

His responsibilities now lie in activating the company’s employer brand globally – externally and internally – across all owned and third party channels and platforms, including careers sites and social media. He’s particularly passionate about attraction, good social content, and the use of tech to improve candidate and employee engagement.

When not at work, Richard spends time enjoying the football of Leeds United, applying to game shows and buying too much gin.

Catherine Hearn

Director, talent acquisition EMEA, Amazon

Catherine recently joined Amazon to lead the Talent Acquisition team for Consumer in EMEA which includes an award winning regional employer brand team. Catherine joined Amazon from the BBC where she was Director of Resourcing & Talent a role in which she led recruitment across all hires, and was responsible for creating the employer brand and social strategy. Prior to the BBC Catherine was at Disney in EMEA and her early career was in Executive Search.  

Alison Heron

Head of global employer brand, GSK

Alison has almost twenty years’ experience of branding and marketing, and has worked both supplier and employer side. Working with a design & communications agency for almost 10 years, she directed a huge number of campaigns for graduate employers. In 2005 she joined KPMG to lead the recruitment marketing team, responsible for both graduate and experienced hire marketing, and in 2011 she was appointed Head of UK Student Recruitment. In July 2014 Alison moved to GSK to look after early talent branding and she is now responsible for their Employer Brand globally. 

Steve Keith

Founder and chief behavioural officer, The Branding Man

Since 2006 Steve has gained valuable experience working as a teacher, across schools and campus recruitment, leadership development and employer branding. During the 8 years he spent working at global professional services firm EY (formerly Ernst & Young), leading their apprenticeship recruitment team towards over 20 industry awards, and launched the UK’s first parent-focused employer brand campaign, Parental Advice. A passionate advocate of inclusion, diversity and belonging – he regularly visits schools in London to share his coming out story with the LGBT+ charity Diversity Role Models, hosts his own podcast My Career Story, and is a judge for the UK Business Awards.

Find out more at thebrandingman.co.uk or search for @thebrandingman across all social media channels.

Billie Kessell

Head of project management, Tonic Agency

Billie leads the project delivery team at Tonic, working across a number of award winning clients. Since moving from New Zealand 6 years ago she has had the opportunity to work with a wide variety of global clients, supporting each with the end-to-end delivery of their employer brands. During this time Billie has specialised EVP development, creative delivery specifically in video and photography production. 

Rob Lewis

Employer branding assistant manager, L'Oreal

Rob is an experience employer brand professional with a passion for digital marketing, social media and creative storytelling.  He's worked for a number of global, multi-brand companies, specialising in talent acquisition strategies and employer brand creative design.

With a background in FMCG through regional and global roles in Kellogg’s and Mondelēz International, Rob now works for L’Oréal in the UK and Ireland business, leading their employer brand strategy into the local market.

If you want to talk about global or local EVP, creative content design and employer brand strategies and execution, or just what living in Romania is like, Rob’s your man!

Lan Lieu

Recruitment marketing lead, Metropolitan Police Service

Lan joined the Met in 2007 and has worked in a variety of communication roles before joining the Campaigns and Marketing team seven years ago. She has led the recruitment marketing team and the campaign to attract thousands of new police officers while increasing diverse representation amongst applicants since 2019.

Dominique Mallion

Global content marketing strategist, Philips

Dominique is the global content marketing strategist at Philips, a 128+ year old global technology company committed to delivering innovation that helps people be healthy, live well and enjoy life. As part of an award-winning, in-house employer branding team, she is responsible for defining how to bring Philips talent brand to life within the labor market segments most critical to executing our company’s health technology strategy. Her efforts focus on winning the hearts and minds of the people Philips needs to drive its company transformation and success in its next century and beyond.

Kat Ogunsanwo

Internal communications and employer brand manager, Camelot

Kat started her role as Internal Communications & Employer Brand Manager in October 2019. Prior to this, Kat worked in the Camelot Recruitment team for seven years where she spent time as a Recruitment Business Partner working across most departments in the business, and then later on setting up the Camelot Employer Brand. This included working closely with the business to determine the EVP and building an authentic Employer Brand to support it.

Paula Simmons

Director of employer brand and communications strategy, TMP Worldwide

Paula’s background is a combination of PR and corporate communications; recruitment and employer branding.  Having started her career at international PR consultancy Hill+Knowlton Strategies, she became a founding member of the London office of what is now Beattie Communications, before heading up corporate recruitment at a specialist PR search and selection firm.

Her role at TMP Worldwide enables Paula to do what she enjoys most: delivering actionable insights and consultancy to clients across a range of industry sectors, nationally and internationally.  In essence, helping them to understand, articulate and measure what makes them unique places to work; and to better understand and engage hard-to-reach audiences.

jorgen sundberg Website.jpg

Jorgen Sundberg

CEO, Link Humans

Jorgen Sundberg

CEO, Link Humans

Employer brand strategist working on global EVP, measurement and activation projects. Host of the weekly Employer Branding Podcast which has over 200 episodes.

Sharmini Stickney

Manager, talent brand & recruitment marketing EMEA, Stryker

Sharmini leads the strategic development, management and execution of Stryker's talent brand identity, including the corporate and talent narrative, messaging and visual aspects across Europe, Middle East and Africa. With over 12 years of experience in content creation, brand building, advertising, talent attraction and recruitment marketing for brands like the Boston Consulting Group and clients like Heineken and MINI, Sharmini lives and breathes branding.

She is especially passionate about the candidate journey and tech in the employer branding space – always looking to innovate and improve.

When not managing the employer brand and recruitment marketing strategy for Stryker who was recently ranked #5 on Fortune’s World’s Best Workplaces List 2020, Sharmini can be found experimenting in the kitchen, engrossed in a book or on a warm beach somewhere.

Steven Thompson

Talent acquisition director, The AA

Steven Thompson is an experienced HR leader with over 15 years’ experience across different HR specialism’s. Currently the Talent Acquisition Director at the AA and previously worked for a number of telco companies in senior HR roles. Steven is passionate around driving inclusivity, people data and analytics and developing leading practices that focus on candidate and employee engagement.  Steven is married with two children and outside of work any spare time can be found hiking in the Lake District.

Amy Turner

Employer brand manager, Bumble

Amy leads employer brand at Bumble, the parent company that operates Badoo and Bumble, two of the world’s largest dating and connection apps with millions of users worldwide.

With a background in social media, content marketing and employee engagement, Amy loves using content and creative storytelling to bring an EVP to life. Previously Amy managed employer brand at Camelot (The National Lottery), where she helped increase engagement with social campaigns both internally and externally.