The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points-based system created to award on a bespoke basis. Within the categories section, there is a detailed look at the areas on which the judges will focus in their deliberation.

If you are interested in joining the 2019 panel please send in a short bio for consideration, to Lauren Ditcher

Below are the esteemed judging panel for our 2018 awards.



Naomi Anderson

Agency director, Tonic

Naomi has over 12 years’ experience in branding and recruitment communications. She works with businesses and brands that require engagement strategies which deliver on both a national and international scale. Whether it’s helping create pride and motivation in a business that’s gone through sustained difficult change or working with one of the world’s most established brands to create a new EVP that was driven by external trends and competitive growth, Naomi works closely with clients to help implement new and innovative strategies, advising them on how to achieve their business goals in the most effective manner by utilising their various marketing channels most efficiently

Jessica Archer

Global HR director, Clinigen

Jessica has over ten years’ experience in Human Resources and Leadership positions across the private sector. After joining Clinigen in 2014, she became the Global HR Director in 2016; supporting the company through three acquisitions and in achieving the Investors in People Silver award.

Prior to Clinigen, Jessica was HR Manager at Mondelez International (formerly Kraft/Cadbury) and worked in HR and Operations Management roles at Barclays and Sainsbury’s. A member of the Chartered Institute of Personnel and Development, Jessica has a CIPD Advanced Diploma in HR Management from the University of Manchester.

Jonny Briggs

Head of talent acquisition, Aviva

Jonny joined Aviva as the group head of talent acquisition in January 2016 with responsibility for global recruitment. Prior to this he was head of talent acquisition at Thomson Reuters (IP&S) for three years where he established a central sourcing hub, resulting in record time to hire, quality of hire and agency hire of under 5%.  Jonny joined Thomson Reuters after six years at RBS, working in Group, their Corporate Bank and finally as Head of Resourcing at Coutts.

Francesca Campalani

Head of Candidate Attraction and Employer Branding, Deloitte

Francesca runs candidate attraction, employer branding and marketing strategy for Deloitte UK, firm-wide. She is a business focused and creative thought leader with 20 years-experience and a strong track record in talent, employer marketing, branding, diversity and culture. Francesca was previously a board director for the Association of Graduate Recruiters and the global leader of Lloyd’s Banking Group’s ‘Discover What Matters’ manifesto.

Mairi Doyle

Director of Internal Communications and wellbeing, Bupa

Football is how it all started for Mairi, having first joined a PR agency in Glasgow where the clients were either football clubs, or cup sponsors. 1986 saw a move to London working for PR agencies before going in-house with Telewest then with Thomas Cook. She joined Interbrand as a consultant and worked with the likes of Orange on brand engagement working mostly in Europe before joining Ansbacher, then BDO, as Director of Communications. She joined Bupa in 2011 as Director of Internal Communications for the group and in 2017 took on the global remit for employee wellbeing.

Helen Durkin

Talent marketing manager, Sage

With 10 years’ experience in Recruitment Marketing and Employer Branding with client-side roles at Dixons Carphone, Carphone Warehouse and Saudi Aramco along with agency exposure at TMP Worldwide, Helen’s work has won RAD, CIPD and Personnel Today awards.

Currently the Talent Marketing Manager for Sage she has been brought in to align the Talent Marketing Strategy globally across social, recruitment marketing, candidate and the talent acquisition team.

Irene Duyn

Head of brand engagement, ING

Irene is head of Brand Engagement at ING. She holds master degrees in International Business and in Cultural Sciences. She joined ING in 2004 and is responsible for the company’s Employer Brand, Internal Branding and Brand Engagement.

Following the restructuring of ING which finalized in 2013, she has been involved in redefining ING’s corporate brand (purpose), ING’s culture, Employer brand and more.

Several cultural and employer branding projects have been award winning, Most recent the ING  Kudos project was awarded ‘Innovation of the Year’ at the 2017 Digital Communication Awards in Berlin.

Andrew Fisher

Director of communications and commercial services, NHS Employers and NHS Confederation

Andrew is a member of the senior management and executive team at both NHS Confederation and NHS Employers, reporting directly to both chief executives.

He is the head of a talented team of 40+ across offices in both Leeds and London. Andrew leads the NHS Confederation's communications function including media, public affairs, digital, corporate and internal comms, editorial, marketing, publishing, member communications and social media.

His team also includes the programme communications team in NHS Employers and their in-house AV production team.

He is also the Managing Director of the NHS's commercial trading company. He manages the events team, works on developing sponsorship and commercial partnerships and works on the leading annual conference and exhibition. Horizon Leeds, the award winning conference and learning centre in Leeds also forms part of Andrew's directorate.


Catherine Hearn

Director, resourcing & talent, BBC

Catherine joined the BBC in 2015 initially as Director of Talent for the Television division before taking on a pan BBC remit leading the Resourcing and Talent team, establishing a single point of accountability to drive a co-ordinated workforce strategy and new approach to the BBC’s diverse hiring requirements. She was previously Head of Talent and Attraction at Walt Disney working across EMEA and International. Her early career was spent in executive search working in media and consumer sectors.

Jane Hubbard

Director of HR, Chester Zoo

Jane Hubbard is Director of HR for Chester Zoo a leading conservation and education charity, and an amazing, award-winning visitor attraction.  She is responsible for delivering the Zoo’s people strategy which includes recruiting and engaging a team of passionate, talented, enthusiastic and expert people, doing everything they can to keep the zoo going, from feeding the animals to discovering new conservation ideas and giving 1.9 million visitors an inspirational day out. Jane has over 25 years ‘hands-on’ experience covering public, private and not for profit sectors.  

Penny Ilston (2).jpg

Penny Illston

HR director, Penny Illston Ltd

Penny Illston

HR director, Penny Illston Ltd

Penny has a unique set of skills and experiences, which she utilises  in her work with organisations as an HR leader, director, consultant and coach, helping leaders to develop and deliver better organisational  results.

Her passion for delivering and creating opportunities is evident in the strategic change programmes she has initiated and led as and HRD and interim change agent.

She works with executives in teams and individually, from the definition of their vision to the organisation design and development of their leadership capability. Integral to the success of the resulting organisation is the employer brand. Most recently, as global HRD, Penny led the employer brand overhaul for a global architectural and design firm. This award-winning initiative led and inspired the employees to come together as brand ambassadors, with a creative and compelling approach to defining the company’s future, from the inside out. 

Nicky Ivory-Chapman

Head of talent acquisition, Channel 4

Nicky is a Chartered Fellow of the CIPD with 15 years HR experience and is currently the Head of Talent Acquisition at Channel 4.  She has responsibility for recruitment in the creative, commercial and operational areas from entry to executive level.

In addition to recruitment she has worked in the areas of employer brand, employee engagement and as a generalist, and spent 3 years on the board of the ‘Institute of Student Employers’ (formally the AGR).

Outside of work she watches lots of TV, travels whenever possible and is a long-suffering supporter of her home town football club Leeds United.

Graeme Johnson

Global head of employer brand & talent acquisition strategy, BT

Graeme is global head of employer brand & talent acquisition strategy at BT, and has performed senior leadership roles in talent acquisition for Virgin Media and Accenture.  Graeme has a track record transforming and leading high-performing Recruitment teams. Graeme is passionate about the commercial impact of recruitment, employer brand and candidate experience.

Katie Jones

Head of internal communications and engagement, Parkinson's UK

Katie provides leadership for internal communications, ensuring staff and volunteers feel informed, inspired and united in working together to improve lives. She is passionate about employee engagement and has been a strategic lead in developing the charity’s people strategy and employee value proposition. She was instrumental is setting up the organisation’s employee consultation committee and has several volunteer roles, including supporting her local school to launch their new vision and brand, and engaging potential and existing parents.

Sian Keane

Executive vice president, people, Farfetch

As Executive Vice President of People, Sian sets the strategy for Farfetch’s global people function. As part of the Executive Board she works closely with senior management and local people teams in Farfetch’s eleven international offices in the UK, USA, Portugal, China, Japan, Hong Kong, Russia and Brazil.  

Since joining Farfetch in December 2012, Sian has guided the company’s global people strategy through a time of fast paced growth from 100 to over 1,900 people. She champions a focus on culture, engagement and the development of people; managing the implementation of Farfetch company values, global career ladder and global employer brand. Sian and her team are dedicated to making Farfetch a revolutionary place to work.

With over 15 years’ experience, Sian previously worked as an in-house Director developing recruitment outsource projects in FS & Tech industries. She has also supported a number of e-commerce start-ups in fashion and technology. Sian holds a BSc (hons), is an Associate Member of the CIPD and Level A&B qualified in psychometric assessment.

Steve Keith

Marketing and communications lead, apprenticeships, EY

Steve has recently started a new career as an early careers consultant focusing on branding and attraction of apprenticeship programmes, following 12 years focusing on early talent in his previous roles at professional services firm EY, and as a secondary school teacher on the Teach First programme. He is a passionate champion of apprenticeships, and advocate for informed career choices through the medium of storytelling.

Dominique Mallion

Recruitment marketing manager, Philips

Dominique is a recruitment marketing manager at Philips, a 125+ year old global technology company committed to delivering innovation that helps people be healthy, live well and enjoy life. As part of an in-house employer branding team, Dominique is responsible for integrated employer brand and recruitment marketing strategies for Europe, the Middle East and Africa. To deliver on her goals, she uses local market and target audience insights together with a range of tactics to develop, influence and promote Philips’ employer value proposition in a globally aligned but locally relevant way.  Her efforts focus on winning the hearts and minds of the people Philips needs to drive its company transformation and success in its next century and beyond.

Euan McNair

Talent attraction and employer brand consultant, Standard Life Aberdeen

Euan is currently the Talent Attraction and Employer Brand Consultant for Standard Life Aberdeen who is a leading global investment (following the merger of Standard Life and Aberdeen Asset Management). They have operations in 50 locations worldwide, have £670bn assets managed, administered and advised on worldwide employing around 9,000 people.

The purpose of Standard Life Aberdeen is to help their clients invest for their future and re-build trust in financial services. Euan leads their global Talent Attraction and Employer Branding for the distinct business units, Standard Life and Aberdeen Standard Investments. 

Euan has worked in a number of sectors, from Healthcare to Oil & Gas and from Major Events to Financial Services, regardless of the sector he has always had a focus and passion has been on attraction, engagement and branding.

Penny Newman

Chief people officer, Lewis Silkin

Penny Newman is Chief People Officer at Lewis Silkin.  She joined Lewis Silkin in 2007 and since then has been involved in a variety of Employee Engagement, CSR and Diversity initiatives.  She also has a keen interest in HR information systems and business process efficiency.  She works closely with Lewis Silkin’s leading employment law team to ensure that the firm is at the forefront of employment practices.

Before joining Lewis Silkin, Penny qualified as a chartered accountant at Deloitte and worked for two other Top 100 UK law firms.

David Osborn

Group human resources director, ITV

David joined ITV as HRD for ITV Studios in May 2011 with over 20 years’ HR experience gained in the UK and internationally. David has worked across a wide variety of businesses and industries, including EMI Music, Vodafone, Visa Europe, Mars and Marks & Spencer. Since March 2014, David has been Group HRD for ITV plc. As a member of the executive management team he’s responsible for developing and delivering the Global People Strategy. David is experienced in all aspects of HR, with a passion for driving commercial success through people-centric solutions.  David is an expert in employee engagement, transformational change, employee relations and talent management.

Christopher Parkinson

Head of learning, development and engagement, TSB

Chris has been working in the People and Organisational Development area for over 20 years. He has worked at a range of blue chip organisations including Barclays Bank, Deloitte Consulting and American Express. He is currently Head of Learning, Development & Engagement TSB Bank.

Outside of the commercial world Chris has also been heavily involved in the delivery of two major sporting events, the 2006 Melbourne Commonwealth Games, and the 2012 London Olympic and Paralympic Games. During the 2012 Games Chris led the Workforce Training team that was responsible for training the 200,000 strong workforce.

Chris has an MBA from Cranfield School of Management, is an Associate at Ashridge Business School and sits on the Board of the Association of MBA’s.

Ton Rodenburg

Employer branding & internal branding specialist, ARA creative agency

Dr Ton Rodenburg is strategy director and founder of Rotterdam based ARA M/V, a creative employer/internal branding agency, part of TBWA worldwide. He is challenged by inspiring leadership, communications and HR to work together in building energetic, authentic and distinctive brand cultures as a key driver in attractive employment. In the past 18 years at ARA he consulted over 100 clients across all industries and sectors.  Co-author of  ‘Brandculture. How to connect people to brands’. Chairman of Recruiters United (2008-2014), the Dutch platform for recruitment- and labour marketing professionals. Co-founder and committee member of the annual ‘Employer Branding Experience’ conference. Founder and manager of the 20.000+ Linkedin Group Employer Branding. Frequent speaker and teacher on internal - and employer branding conferences, workshops and training.


Niall Ryan-Jones

Head of employee experience, Harrods

Niall Ryan-Jones has worked in retail for most of his career for various companies such as Primark, Debenhams, Alpha Airport Shopping, House of Fraser, Liberty and Harrods.

 For the last 15 years Niall has worked specifically in the employee engagement space starting in internal communications, which later expanded to incorporate employee engagement and employer brand management.

 In recent years his career has taken a new direction, which now sees him working as Head of Employee Experience at the world famous retailer, Harrods.

 His role encompasses many employee touch points such as internal communications, benefits and recognition, corporate responsibility, corporate health, employee engagement and employer brand management.

Melanie Silverman

Employer brand manager, GLL

With over 20 years’ experience in employment communications, marketing and advertising, Melanie has worked at some of the most well-known and well-respected agencies in the industry. Spanning a number of different sectors, Melanie has delivered campaigns for clients such as the NSPCC, KPMG, Thomas Cook, Accenture, Britvic and HSBC and has delivered everything from employer brand identity work to websites and award-winning employee referral programmes. Having made the move in-house, Melanie is currently the Employer Brand Manager for GLL, a charitable social enterprise and the largest operator of public leisure, sport, health and cultural services and facilities.

Tim Small

Vice-president, employer brand & colleague engagement, InterContinental Hotels Group

Tim’s team is responsible for continuing to build the profile of IHG’s multi-award winning employer brand, to attract the diverse talent this global hotel group needs as it grows from strength to strength.  Listening to our teams on what makes IHG a great place to work is fundamental to achieving this and another area of Tim’s responsibility is understanding how engaged teams feel. Asking for and acting on feedback to drive continuous improvement is a fundamental part of IHG’s culture and has led to a dramatic increase in engagement over recent years. Tim’s previous roles include senior employer brand, internal communications and operations for Compass Group and Granada Group, as well as a period running his own communications consultancy.

Andrew Soane

Associate director, recruitment marketing, Accenture

A veteran of the recruitment marketing industry, Andrew has spent most of his career working with some of the world’s biggest and best known employers (organisations such as BP, BT, EY, Phillip Morris International and Tesco) helping them to develop and implement their employer branding, attraction and digital recruitment strategies. After 25 years’ working for a variety of traditional recruitment marketing agencies, including Barkers, Bernard Hodes, Penna and TMP, he joined digital agency 4MAT, where for 3½ years he proved that you can teach an old dog new tricks. In January 2016 he joined Accenture, where he is responsible for recruitment marketing strategy for the consulting businesses - Accenture Strategy and Accenture Consulting - across campus, MBA, experienced hire and leadership

Jörgen Sundberg

Employer brand consultant & CEO, LinkHumans

Jörgen is an employer brand consultant and the founder and CEO of Link Humans. He authored “Employee Advocacy: The Ultimate Handbook” together with Ben Donkor of Microsoft. He hosts the weekly Employer Branding Podcast, featuring companies like GE, Walmart, Salesforce and Vodafone. Jörgen regularly speaks at business schools and conferences and has been interviewed in The Times, The Guardian and by the BBC. Originally from Stockholm, Jörgen has lived in the US, Germany and has been based in London for the last 15 years.