Judges

Who are the judges?

The Employer Brand Management Awards is judged by a broad range of in-house industry experts in employer branding, internal communications, HR and corporate communications.

Each year we invite the previous year's winners of the 'Best creative execution of the employer brand' and the 'Grand prix' awards to join the panel and these judges fill two agency slots.

 


How does the judging system work?

Scoring is based on a points system and the judges submit these scores anonymously. The judges mark the entries against the criteria mentioned within the entry and information guide: objective, research and planning, creativity and innovation, strategy and implementation and results.

Our judging system is rigorous and fair. If a judge has entered a specific category they will be exempt from reviewing that category, to avoid a conflict of interest.

Winners are determined by the scores they receive and the entries that score high enough will be shortlisted, invited to attend the awards ceremony and awarded with a trophy. If requested, we also provide detailed feedback on agencies’ work after the awards evening, which proves useful for future entries.

 


Interested in joining the panel?

If you are interested in the opportunity to judge and believe you have the necessary background, please email Melanie at melanie.han@cravenhillpublishing.com with a short biography for consideration.

 


Take a look at the esteemed 2025 panel below. More judges will be announced shortly.

Alexandra Bairstow

Alexandra Bairstow

Global Employer Brand/Recruitment Marketing Manager, JLR

Alexandra is an award-winning recruitment marketing and employer brand professional, with over 20 years’ experience working on the ad agency side and more recently in-house, within Boots and now JLR. Alex believes that employer brand is critical to bringing to life what it’s really like to work at an organisation, showcasing the culture and encouraging employees to be true brand advocates by telling and sharing their stories. At JLR, Alex manages a small team in the UK, connecting with the wider global HR teams to promote Life at JLR via social media, recruitment marketing digital activities, employee advocacy and more. She has recently been part of a team developing a new EVP for JLR and is about to start work on the creation of the new employer brand.

Leonardo Intriago (2)

Leonardo Intriago

Group Director of Talent Acquisition, Executive Recruitment & Employer Branding, Campari Group

Leonardo Intriago is an enthusiastic HR professional with over 20 years of experience in international organizations. Currently, he serves as the Global Head of Talent Acquisition for the Campari Group, leading a diverse team of over 15 professionals worldwide. Leonardo's career began in Ecuador with AIESEC, followed by roles at PwC and LinkedIn in Italy. He later joined LivaNova as Head of Talent Acquisition for EMEA-APAC-LATAM. Leonardo is passionate about enhancing employee experience and has driven various strategic HR initiatives throughout his career. In his free time, he enjoys studying, traveling, cycling, and cultivating Bonsai.

Eniko Laszlo

Enikő László

Employer Branding & Internal Communication Expert

Enikő’s passion for advertising started in her childhood, when she was flipping through magazines with her grandmother. That spark led her to earn a Bachelor’s and a Master’s degree in Communications and PR, and eventually build a career in communications and employer branding.

Over the past 13 years, she’s worked with startups, scaleups, and corporations across Romania, the Netherlands, and Germany. Through all her experiences, she’s come to believe that employer branding isn’t just about flashy campaigns. It’s about creating workplace experiences that make people feel they belong. And that’s something she strives to achieve in her role as an Employer Branding & Internal Communications Expert.

Munteha Mangan

Münteha Mangan

Employer Branding Team Leader, Aselsan

Münteha is now employer branding team leader at technology giant, Aselsan. He previously was chief of employer branding at Turkish Aerospace. He began a career in employer branding while he was working for a digital employer branding platform in 2008. After 15 years of operations and communications experience, including 12 years of mid-level and top-level management experience, Münteha is leading the employer brand communications of the sector’s fastest-growing companies in Turkey, with a record-breaking and award-winning performance.

Ryan Mcintosh

Ryan McIntosh

Global Employer Brand and Attraction Manager, IHG Hotels & Resorts

With over a decade of expertise in recruitment marketing, talent attraction, and employer branding, Ryan specialises in helping companies connect with exceptional talent through compelling stories, creative campaigns, and memorable events. His experience spans across a range of diverse industries, including energy, financial services, media and entertainment, and, most recently, hospitality. As the Global Employer Brand & Attraction Manager at IHG, Ryan crafts strategies that bring IHG’s warm culture and career opportunities to life through its EVP, Room for You.

Euan Mcnair Updated Photo

Euan McNair

Talent Acquisition, Employer Brand & Inclusion Director, Aegon UK

Euan McNair is a strategic Talent Acquisition, Employer Brand and Inclusion leader currently at Aegon UK. Euan has gained a breadth of experience from a range of sectors and organisations ranging from the public sector to large scale events and financial services. He has a proven track record of Employer Brand development, deployment and evolution that heightens not only attraction transforms Talent Acquisition and the experiences of recruiters hiring communities and candidates. He is a returning judge and previously been acknowledged at two previous award evenings.

Erik Rivas

Erik Rivas

Head of Employer Brand and Recruitment Marketing, Police Now

Erik Rivas has led employer branding and recruitment marketing across multiple industries, including graduate recruitment, HR tech, and professional services. He currently leads the marketing team at Police Now, responsible for brand development, attracting talent and enhancing diversity within its national graduate programmes. This aligns with the organisation's mission to transform communities by recruiting and developing outstanding and diverse officers for the frontline. Erik has spoken at various events and podcasts, sharing insights on employer branding and EDI.

Nimai Swaroop

Nimai Swaroop

Group Head of Employer Branding, Coca-Cola HBC

A thought leader in his field, Nimai has held various global leadership positions in large organisations bringing experience having worked in People & Culture over the last 20 years. During this time, he has lead Employer Branding and Talent Acquisition in addition to wider people transformation programs. winning numerous industry awards. 

Currently Nimai leads Employer Branding for Coca Cola HBC and prior to this he was at Philip Morris since 2018 leading employer branding and cultural transformation across the group. Previous to that Nimai worked at Diageo where he led global talent acquisition having moved from the British Army where he also led talent acquisition and employer branding for the Army.  Nimai worked for the Royal bank of Scotland as their global head of employer branding and then head of diversity in 2010. Nimai started out in the TA and employer branding space in 2005 with Shell where he led employer branding for the group. In his early career, Nimai worked in numerous commercial and marketing roles for Centrica Plc. in the UK.

Heather Walker

Heather Walker

Head of Global Employer Branding, SAP

Heather started out her employer brand journey nearly 20 years ago typesetting job adverts above a shopping centre in Slough. From there her journey took her to a boutique recruitment marketing agency and then on to the Middle East to set up an employer brand function from scratch for one of the region’s largest retail franchise companies. She returned to the UK in 2017 to join SAP to create a recruitment marketing function within their established employer brand team and in 2023 she took over as global head of employer brand and diversity recruitment.

Lucy Wilton

Lucy Wilton

Senior Employer Brand Manager, Expedia Group

Lucy Wilton is an experienced Employer Brand Leader with over 15 years in the industry. She thrives on the challenge of creating compelling and brand narratives that resonate with talent. Lucy has spent almost 6 years is a Senior Employer Brand Manager at Expedia Group, before this she spent 7 years at Professional Services firm, EY working across APAC and the UK in Employer Brand Manager roles.

Hollie Young

Hollie Young

Global Employer Brand Manager, Pinsent Masons

Hollie is a global Employer Brand Manager. Beginning her career in recruitment, she quickly recognised the importance of creating a positive and engaging journey for candidates, which has driven her to continually seek innovative ways to improve processes and outcomes.

With extensive experience in delivering strategic projects, Hollie has successfully developed and launched Employee Value Propositions (EVPs) that resonate with talent. Her expertise extends to employee advocacy, where she champions the voices of current employees to attract new talent. She’s also played a pivotal role in revamping career sites and executing impactful recruitment marketing campaigns that not only attract candidates but also authentically showcase company culture.

A firm believer in the principle of "show, don't tell," Hollie emphasises the importance of sharing real experiences to evidence workplace culture.