2021 Winners

Huge congratulations to all of the winners in the Employer Brand Management Awards 2021.

Click the winners book cover above to read more about the award-winning campaigns and employer brands.


 

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values
Gold - GSK and Tonic
Silver - Guidewire and Ph.Creative
Bronze - SAP
Bronze - Univé and Proof Agency
Highly commended - Petrol Ofisi and Talent Brand Company

Best communication of the employer brand to the external audience
Gold - Metropolitan Police Service and Tonic
Silver - B&Q and ThirtyThree
Silver - Mars and Symphony Talent
Bronze - NatWest Group and Ph.Creative
Bronze - Signature Senior Lifestyle and WeLove9am

Best communication of the employer brand to the internal audience
Gold - The Good Care Group and Creed Comms
Silver - Mars and Symphony Talent
Silver - Orkla and Symphony Talent
Bronze - BT and Ph.Creative
Highly commended - Sage and Universum

Best short-term or one-off employer brand campaign
Gold - Southern Co-op and WeLove9am
Silver - EY
Bronze - Barclays and Tonic
Bronze - CMS and Blackbridge Communications
Highly commended - EE and ThirtyThree

 

Best use of digital
Gold - BT and Ph.Creative
Silver - Mars and Symphony Talent
Silver - Nexans and Symphony Talent
Bronze - Accenture and ThirtyThree
Highly commended - PwC Poland

Best social media strategy
Gold - Dixons Carphone and Tonic
Silver - BT and Ph.Creative
Bronze - Barclays and Tonic
Highly commended - Agilent and Cielo Talent
Highly commended - NatWest Group and Ph.Creative

Best integration of the employer brand in communication strategy
Gold - Adidas and Cloudfactory
Gold - DRPG

Best employer brand innovation
Gold – EY and Radancy
Silver - BT and Ph.Creative
Silver - Mars and Symphony Talent
Bronze - Nexans and Symphony Talent
Highly commended - PwC Poland

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy
Gold - ITV and Chatter Communications
Silver - AXA UK and ThirtyThree
Bronze - SAP

Best management of the employer brand following a change of mission, positioning, or management
Gold - Philip Morris International and Dawson Walker Communications
Silver - Capita and ThirtyThree
Bronze - George at Asda and Chatter Communications
Bronze - NatWest Group and Ph.Creative
Highly commended - Open GI and DRPG

Best management of the employer brand following a merger or acquisition
Gold - London Stock Exchange Group plc and Bladonmore

Best localisation programme
Gold - Mars and Symphony Talent
Silver - Hyundai Motor Europe and BrandPointZero
Bronze - Becton Dickinson and Cielo Talent

EMPLOYEE JOURNEY

Best employee experience
Gold - William Hill and WPA Pinfold
Silver - PwC Poland
Bronze – Applus+

Best employer brand management event
Gold - EY
Silver - SAP
Bronze - Accenture and ThirtyThree
Bronze - BT Consumer and DRPG

Best brand ambassador programme
Gold - Mars and Symphony Talent
Silver - Wiser
Bronze - Booking.com and Cloudfactory

Best onboarding and/or reboarding programme
Gold - The Good Care Group and Creed Comms
Silver - Sibur and makelove agency
Bronze - BT and Ph.Creative

Best employee wellbeing initiative
Gold - Arriva and WPA Pinfold
Silver - Axiad
Bronze - Publicis Sapient
Highly commended - Places for People

SECTOR

Best employer brand management from the engineering and manufacturing sector
Gold - Hyundai Motor Europe and BrandPointZero
Silver - Nexans and Symphony Talent
Bronze - Turkish Aerospace

Best employer brand management from the financial services sector
Gold - Aviva and Blackbridge Communications
Silver - AMS and Royal London
Silver - MyCSP on behalf of Civil Service Pensions

Best employer brand management from the FMCG sector
Gold - Philip Morris International and Dawson Walker Communications
Silver - Heineken and Cloudfactory

Best employer brand management from the healthcare and pharmaceuticals sector
Gold - The Good Care Group and Creed Comms
Silver - GSK and Tonic
Bronze - Signature Senior Lifestyle and WeLove9am

Best employer brand management from the professional services sector
Gold - CMS and Blackbridge Communications

 

 

Best employer brand management from the public sector
Gold - DWP Digital and SMRS

Best employer brand management from the retail sector
Gold - Asda and Chatter Communications
Silver - Leroy Merlin and makelove agency

Best employer brand management from the technology, media and telecommunications sector
Gold - Fujitsu and Creed Comms
Silver - Telegraph Media Group and That Little Agency
Bronze - ASM and Cielo Talent
Bronze - SAP

Best employer brand management from the travel, leisure and tourism sector
Gold - Booking.com and Cloudfactory
Silver - easyJet

 

SPECIAL RECOGNITION

Best employer brand strategy during Covid-19
Gold - Orkla and Symphony Talent
Silver - AXA UK and ThirtyThree
Bronze - MyCSP
Highly commended - PwC Poland
Highly commended - SAP

Best ongoing commitment to employer brand management
Gold – SAP

Best creative execution of the employer brand
EY

Grand Prix
The Good Care Group and Creed Comms