The shortlist

Congratulations to all those who made the shortlist in the Employer Brand Management Awards 2021. 

Join us at the gala awards dinner to celebrate the very best in employer brand management. 

COMMUNICATION

Best alignment of the employer value proposition with corporate brand values
GSK and Tonic Agency
Guidewire and Ph.Creative
Petrol Ofisi and Talent Brand Company
SAP
Univé and PROOF

Best communication of the employer brand to the external audience
B&Q and ThirtyThree
Mars and Symphony Talent
Metropolitan Police Service and Tonic Agency
NatWest Group and Ph.Creative
Signature Senior Lifestyle and WeLove9am

Best communication of the employer brand to the internal audience
BT and Ph.Creative
Mars and Symphony Talent
Orkla and Symphony Talent
Sage and Universum
The Good Care Group and Creed Comms

Best short-term or one-off employer brand campaign
Barclays and Tonic Agency
CMS and Blackbridge Communications
EE and ThirtyThree
EY
Southern Co-op and WeLove9am

Best use of digital
Accenture and ThirtyThree
BT and Ph.Creative
Mars and Symphony Talent
Nexans and Symphony Talent
PwC Poland

Best social media strategy
Agilent and Cielo Talent
Barclays and Tonic Agency
BT and Ph.Creative
Dixons Carphone and Tonic Agency
Natwest Group and Ph.Creative

Best integration of the employer brand in communication strategy
Adidas and Cloud Factory
DRPG

Best employer brand innovation
BT and Ph.Creative
EY
Mars and Symphony Talent
Nexans and Symphony Talent
PwC Poland

EMPLOYER BRAND POSITIONING

Best diversity and inclusion strategy
AXA UK and ThirtyThree
ITV and Chatter Communications
SAP

Best management of the employer brand following a change of mission, positioning, or management
Capita and ThirtyThree
George at Asda and Chatter Communications
NatWest Group and Ph.Creative
Open GI and DRPG
Philip Morris International and Dawson Walker Communications

Best management of the employer brand following a merger or acquisition
London Stock Exchange Group (LSEG) and Bladonmore

Best localisation programme
Becton Dickinson and Cielo Talent
Hyundai Motor Europe and BrandPointZero
Mars and Symphony Talent

EMPLOYEE JOURNEY

Best employee experience
Applus
PwC Poland
William Hill and WPA Pinfold

Best employer brand management event
Accenture and ThirtyThree
BT Consumer and DRPG
EY
SAP

Best brand ambassador programme
Booking.com and Cloud Factory
Mars and Symphony Talent
Wiser

Best onboarding and/or reboarding programme
BT and Ph.Creative
Sibur and makelove agency
The Good Care Group and Creed Comms

Best employee wellbeing initiative
Arriva and WPA Pinfold
Axiad
Places for People
Publicis Sapient

SECTOR

Best employer brand management from the engineering and manufacturing sector
Hyundai Motor Europe and BrandPointZero
Nexans and Symphony Talent
Turkish Aerospace and Manastır

Best employer brand management from the financial services sector
Aviva and Blackbridge Communications
MyCSP on behalf of Civil Service Pensions and Chilli Communication
Royal London and Alexander Mann Solutions

Best employer brand management from the FMCG sector
Heineken and Cloud Factory
Philip Morris International and Dawson Walker Communications

Best employer brand management from the healthcare and pharmaceuticals sector
GSK and Tonic Agency
Signature Senior Lifestyle and WeLove9am
The Good Care Group and Creed Comms

Best employer brand management from the professional services sector
CMS and Blackbridge Communications

Best employer brand management from the public sector
DWP Digital and SMRS

Best employer brand management from the retail sector
Asda and Chatter Communications
Leroy Merlin and makelove agency

Best employer brand management from the technology, media and telecommunications sector
ASM and Cielo Talent
Fujitsu and Creed Comms
SAP
Telegraph Media Group and That Little Agency

Best employer brand management from the travel, leisure and tourism sector
Booking.com and Cloud Factory
easyJet

SPECIAL RECOGNITION

Best employer brand strategy during Covid-19
AXA UK and ThirtyThree
MyCSP and Chilli Communication
Orkla and Symphony Talent
PwC Poland
SAP

Best ongoing commitment to employer brand management
SAP

There is no shortlist for ‘Best creative execution of the employer brand’ and ‘Grand prix of employer brand management,’ and the winners shall be announced at the awards ceremony on 15  September.