33 days until the early entry discount expires (£100 on your total entry cost)


The Employer Brand Management Awards will be judged by those tasked with their organisation’s attraction, engagement and retention strategies, regardless of where they sit in the organisation – HR, internal or corporate communications.

Each category has separate criteria for judging and a points-based system. Within the categories section, there is a detailed look at the areas on which the judges will focus in their deliberation.

We have two slots for representatives from creative agencies and they are given to the previous year's winners of the 'Best creative execution of the employer brand' and the 'Grand prix'.

If you are interested in joining the 2022 panel please contact michelle.manton@communicatemagazine.co.uk


Catherine Adenle

Director, employer brand, ELSEVIER

Catherine Adenle is the Director Employer Brand at Elsevier, a global leader in information and analytics helping researchers and healthcare professionals advance science and improve health outcomes. Catherine leads the company’s employer brand agenda to drive and expand external awareness, employer reputation, consideration and preference. At Elsevier, she built an award-winning advocacy program, implemented the employer brand social media strategy and function by evolving the employer brand identity. With a following on Twitter and LinkedIn, she’s cited as one of the top 20 AI Influencers, Top 50 Influencers for WIT and Top 100 Global Thought Leaders and Influencers to follow.

Simon Barrow

Creator of the Employer Brand Concept

Simon Created the Employer Brand approach to management (now a subject which gets over one million results on Google).

Simon was Founder and Chairman of the employer brand consultancy People in Business (PiB) which he sold to a private equity owned US group TMP Worldwide in August 2007.


Richard Gordon

Head of employer brand & attraction, Entain

Richard has spent the majority of the last 13 years working in the employer brand and recruitment marketing sector in a variety of media, agency and client-side roles. He now finds himself at Entain, one of the world’s largest sports betting and gaming entertainment groups and home to brands such as Ladbrokes, Coral and bwin.

His responsibilities now lie in activating the company’s employer brand globally – externally and internally – across all owned and third party channels and platforms, including careers sites and social media. He’s particularly passionate about attraction, good social content, and the use of tech to improve candidate and employee engagement.

When not at work, Richard spends time enjoying the football of Leeds United, applying to game shows and buying too much gin.

Catherine Hearn

Director, talent acquisition EMEA, Amazon

Catherine recently joined Amazon to lead the Talent Acquisition team for Consumer in EMEA which includes an award winning regional employer brand team. Catherine joined Amazon from the BBC where she was Director of Resourcing & Talent a role in which she led recruitment across all hires, and was responsible for creating the employer brand and social strategy. Prior to the BBC Catherine was at Disney in EMEA and her early career was in Executive Search.  

Caroline Hill

Director, Creed Comms

With more than 30 years’ experience in employer brand and talent marketing, Caroline’s career started in media and then progressed into recruitment communications and internal people comms. She has delivered results focused, award-winning digital innovation, multi-media and creative strategy for major brands across many industries.

Caroline co-founded Creed Comms in 2007 to enable organisations to harness the talent they need to achieve their goals and to deliver great client service and results. It’s her role to lead the business, develop next level solutions and the brilliant team of experts around her.

Sukhi Kandola

Assistant director - employer brand, EY

Sukhi is an assistant director in the Employer Brand team at EY, currently operating in a team of In-house Creatives, Social Media experts and Campaign Planners for the UK&I business.  With over 15 years of recruitment experience within both student and experience hire, Sukhi is passionate about actively building a diverse culture that empowers authentic storytelling and making bold creative decisions elevating employer brand outputs to meet organisational objectives on brief, on time and on budget.

Lan Lieu

Recruitment marketing lead, Metropolitan Police Service

Lan joined the Met in 2007 and has worked in a variety of communication roles before joining the Campaigns and Marketing team seven years ago. She has led the recruitment marketing team and the campaign to attract thousands of new police officers while increasing diverse representation amongst applicants since 2019.

Kat Ogunsanwo

Internal communications and employer brand manager, Camelot

Kat is the Senior Internal Communications and Employer Brand Manager for Camelot and has been in this role since 2019.


Her 15-year people-focussed career spans across a number of organisations specialing in recruitment, people experience, employer brand, engagement, and internal communications.


She developed the Camelot EVP, built an authentic employer brand to support it, and has since embedded it internally in her current role.

Amy Turner

Employer brand manager, Bumble

Amy is Employer Brand Manager at Bumble Inc, the parent company that operates Badoo and Bumble, two of the world’s largest dating and connection apps with millions of users worldwide. Previously she managed employer brand at Camelot (The National Lottery).

With a background in social media, content marketing and employee engagement, Amy loves using content and creative storytelling to bring an EVP to life. She is passionate about DEI and sits on the leadership council of Bumble's Diversity Resource Group, Diversibees.